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Fresh Med · Mediterranean supermarket · Etterbeek and Waterloo

1,300 m²

opened with customers already waiting, without a euro of advertising

A second store, a new town, an Instagram account started from nothing seven weeks before opening. And a website ready for online ordering.

Fresh Med

Before

April 2026

Fresh Med opens its second store in Waterloo in June: 1,300 m², a demanding family and international clientele, and no local awareness. The store's Instagram account is created on 16 April, at 131 followers.

  • 0awareness in Waterloo
  • 7 weeksbefore opening

What we did

What we did

  1. 01

    The audience before the store

    Behind the scenes of the works, then aisles, greengrocer, butcher, deli, Sunday brunch: on opening day, people already knew what they were coming for.

  2. 02

    Two languages, one target

    Content in French and English for the international community of the European schools.

  3. 03

    A website built to sell

    freshmed.be, designed to grow: deli ordering, online groceries and click & collect.

  4. 04

    Next: measured campaigns

    First Meta campaigns in September 2026, with a tracking pixel. Results will be published here.

Results

Results

  • 1,300 m²
    opened in June 2026 with an audience readySource : client figures
  • €0
    of advertising over the first five monthsSource : Meta Ads Manager
  • 1 website
    ready for online sales and click & collectSource : freshmed.be

Proof of work

Proof of work: the store's account went from 131 to 1,316 followers in five months, with one reel viewed 92,000 times (Metricool, 13 September 2026). The client reports a clear rise in customers and revenue; precise figures will come with the campaigns.

What it means for you

If you are opening a shop, a second location or a new concept, the audience is built two months before, not on opening day. On opening day, it is there.

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