La Clave Latinos Club · Latin club · Brussels city centre
€50k → €130k
August revenue, one year apart
Same month, same season, one year later. In between: weekly videos, a Google listing finally taken in hand, and a reason to come back.
Before
November 2025
A club known by its community, invisible to everyone else. No website, no Facebook page, and a Google listing at 3.5 stars on 234 reviews, none of which had ever been answered. The word "salsa" appeared eight times in the reviews and nowhere in the listing.
- ~€50krevenue in August 2025
- 3.5 ★on Google, 234 unanswered reviews
What we did
What we did
- 01
The party on video, in three languages
About four videos a month, in French, Spanish and English: the Latin diaspora, Erasmus students, locals. Everyone sees themselves.
- 02
Meta campaigns every month
A few hundred euros a month to bring newcomers to the account, at 8 cents per profile visit.
- 03
The Google listing, finally taken in hand
Nightclub and Salsa bar categories, a real description, a reply to every review. Two weeks later the rating had already gained 0.2.
- 04
A reason to come back
A loyalty card, launched with its own video. A custom app is in the works.
Results
Results
- €50k → €130kAugust revenue, 2025 vs 2026Source : client figures
- 3.5 → 3.7 ★on Google in two weeksSource : Google listing, September 2026
- 1 extensionof the club, made possible by the crowdSource : client figures
Proof of work
Proof of work: Instagram ×4 in ten months, 95,000 impressions over the summer (Metricool, 13 September 2026).
What it means for you
For a bar, a club or a late-night restaurant, three things matter, in this order: the night has to be seen every week, the Google listing must not scare people off, and there has to be a reason to come back. The rest follows.
Let's talk about your business